Choosing between the available moz plans comes down to balancing tracked keywords, page crawl allowances, and team seats. Moz Pro does not offer a $49/month tier; paid plans start with the Standard plan at $79/mo billed annually, while core tiers range from Standard at $79/mo to Large at $239/mo billed annually (or $2,868 per year). In my audits, reporting depth and keyword tracking volume drive your software costs far more than secondary dashboard widgets.
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Moz Pro Pricing 2026 — Every Plan Broken Down ($49 vs $99 vs $179 vs $299)
Key Takeaways
- Entry tiers begin at $49/month. The light entry-level tier suits solo creators, but full rank tracking starts at the Standard tier.
- Annual prepay cuts 20 percent. Billed annually, Standard costs $79/mo ($950/year) while Medium drops to $143/mo ($1,719/year).
- Keyword quotas force upgrades. Most teams outgrow their tier due to tracked keyword limits long before consuming their monthly crawl allowances.
- User seats are strictly capped. Standard includes only 1 seat, Medium includes 2 seats, and each extra seat costs $49/mo.
- Moz Local and API require separate plans. Directory syndication and raw algorithmic metric access do not come bundled inside standard Pro subscriptions.
Moz Pro Pricing Tiers and Billing Structure
The most practical way to assess Moz Pro pricing is by comparing annual prepaid commitments against standard month-to-month contracts. As of September 2026, the core pricing data published on the Moz Pro pricing page establishes four distinct access levels for marketing teams.
However, primary multi-campaign monitoring begins with Standard, which costs $79/mo billed annually as a $950 upfront charge.
The Medium plan costs $143/mo billed annually, bringing your annual invoice to $1,719. Scaling further to the Large plan demands $239/mo billed annually, which equals $2,868 annually for larger marketing operations.
| Plan Tier | Annual Rate (Effective Monthly) | Annual Total | Included Seats | Tracked Sites |
|---|---|---|---|---|
| Entry-Level | $49/month | Billed monthly | 1 | 1 |
| Standard | $79/mo | $950/year | 1 | 3 |
| Medium | $143/mo | $1,719/year | 2 | 10 |
| Large | $239/mo | $2,868/year | 3 | 25 |
In my opinion, month-to-month billing is an expensive trap for ongoing projects. An annual subscription immediately shaves roughly 20 percent off your software overhead, freeing budget for content production and backlink research. When evaluating tools, I often examine Moz against Semrush and Ahrefs to ensure our team does not overpay for redundant data feeds.
Core Feature Limits: Keywords, Crawls, and Seats Compared
Your daily rank tracking requirements and site architecture size determine the tier you need, not the vanity dashboards. Moz enforces distinct limits across tracked keywords, crawled pages, prompt tracking, and content briefs.
- Standard Tier: Includes 1 seat, 3 tracked sites, 300 tracked keywords per month, and 400K pages crawled monthly.
- Standard AI Features: Provides 1 AI Visibility Dashboard, 50 Tracked Prompts, and 2 AI Content Briefs each month.
- Medium Tier: Increases access to 2 seats, 10 tracked sites, 1,500 tracked keywords per month, and 2M pages crawled monthly.
- Medium AI Features: Allocates 2 AI Visibility Dashboards, 100 Tracked Prompts, and 10 AI Content Briefs monthly.
- Large Tier: Steps up to 3 seats, 25 tracked sites, 3,000 tracked keywords per month, and 5M pages crawled monthly with 4 AI Visibility Dashboards, 200 Tracked Prompts, and 50 AI Content Briefs.
The first classic mistake I see marketers make is buying an oversized package simply for crawl headroom when their site barely has a thousand URLs. Adhering to the Google Search starter guide ensures tight internal linking, which keeps small websites well beneath the 100,000-page crawl threshold of Standard.
I consider tracked keyword volume the single operational metric that dictates your tier jump. Tracking 300 keywords evaporates quickly once you map desktop and mobile rankings across three core topic clusters.
Moz Pro Add-On Costs: Users, Crawls, and Keywords
Purchasing targeted add-ons prevents unnecessary plan upgrades when you only need one extra login or a modest crawl bump. Moz structures add-ons to let accounts scale specific resources independently of full subscription upgrades.
- Additional User Seats: Priced at $49/mo. per additional seat.
- Extra Campaigns: Priced at $10/mo. per additional Campaign.
- Extra Page Crawling: Priced at $15/mo. per additional 50,000 Pages Crawled.
- Extra Tracked Keywords: Priced at $20/mo. per additional 200 Keywords.
- Additional Keyword Queries: Priced at $10/mo. per additional 10,000 Keyword Queries.
- Extra Keyword Lists: Priced at $25/mo. per additional 5 Keyword Lists.
- Extra Link Tracking Lists: Priced at $25/mo. per additional 5 Link Tracking Lists.
Another common mistake is upgrading from Medium to Large just to onboard a freelance analyst. Moving tiers increases your baseline bill (see the pricing page), whereas adding a single $49/mo. user seat solves the access problem immediately.
In my view, charging $49/mo for an additional seat is steep, but it remains cheaper than bumping your base tier when campaign counts are stable. If you are structuring team workflows, setting a realistic SEO project management plan helps allocate specific tool seats to team members who actually log in weekly.
Selecting a Plan: Solo Operators, Growing Brands, and Agencies
Selecting the ideal package requires mapping your current client roster and keyword research volume against the hard limits of each tier. Paying for unused capacity burns margin, while hitting data caps stalls campaign analysis mid-month.
- Solo Publishers and Consultants: The Standard plan ($79/mo billed annually) or the $49/month entry-level tier fits individual websites with tightly defined search footprints.
- Mid-Sized In-House Teams: The Medium plan ($143/mo billed annually) accommodates multiple product lines and provides 2 full user seats for collaboration.
- Growing Boutique Agencies: The Large plan ($239/mo billed annually) supports up to 25 distinct client properties with 3,000 tracked keywords.
- Large Enterprise Teams: Beyond Large, custom Moz configurations or STAT enterprise SERP analytics cover millions of queries across global search engines.
In my experience, the Medium tier is the sweet spot for serious operators. You get a massive jump from 300 to 1,500 tracked keywords and gain access to 10 tracked sites, providing ample room for competitive benchmarking. When assessing entry packages, I often compare this threshold against the Semrush Pro plan features to ensure data limits match client expectations.
As industry reporters at Search Engine Land consistently observe, search algorithm shifts require rapid rank re-crawling. Having headroom in your plan ensures unexpected SERP changes do not leave your dashboard blind.
Moz Local and Moz API Subscription Models
Moz manages local business directory distribution and raw algorithmic data access through entirely independent billing products. Your standard Moz Pro subscription does not syndicate NAP data or grant high-volume API keys.
- Moz Local Scope: Manages location data distribution across Google, Apple Maps, Bing, and local data aggregators.
- Moz Local Pricing Model: Charged on an annual per-location basis across Lite, Preferred, and Elite tiers.
- Moz API Scope: Provides programmatic access to Domain Authority (DA), Page Authority (PA), and link metrics.
- Moz API Pricing Model: Billed on metered monthly credit pools depending on data row consumption.
If you operate a regional brick-and-mortar storefront, check the current location packages directly on the Moz Local product portal. I recommend keeping citation management separated from rank tracking because directory syncing requires persistent baseline maintenance rather than weekly tactical audits.
Developers building proprietary internal dashboards can review custom integration options on the Moz API documentation page. Structured web schemas documented by Schema.org standards paired with Moz API endpoints make automated competitive reporting much simpler.
Free Trials and Zero-Cost Moz Tools
You can test the platform without financial commitment by leveraging the official 30-day trial for Moz Pro Medium. This trial unlocks full access to 1,500 tracked keywords, on-demand site audits, and competitive link research.
- MozBar Chrome Extension: Free browser toolbar displaying Page Authority, Domain Authority, and on-page attributes.
- Free Domain Analysis: Generates quick domain health overviews and top competitive ranking pages.
- Free Link Explorer: Allows up to 10 queries per month for backlink profile diagnostics.
- Keyword Explorer: Offers limited free query batches to inspect search volume and ranking difficulty.
Anyone evaluating basic site health can explore these tools without a credit card via the Moz free SEO tools suite. As discussed on Search Engine Roundtable, rapid SERP changes make browser-level metrics indispensable during day-to-day triage.
I consider the MozBar browser extension one of the most reliable free discovery utilities available. It lets you inspect competitive link equity directly inside Google search results without exhausting your account's monthly paid limits.
Aligning Your Stack for Long-Term Growth
Auditing your software stack quarterly ensures you never pay for dormant crawl capacity or unused team seats. When evaluating platforms, teams often weigh whether to invest in classic analytics suites or review ProgSEO vs Moz Pro for content generation to automate publication cycles.
In my experience, separating analytics from generation delivers the cleanest return on investment. If your primary objective is converting keyword clusters into indexed landing pages, ProgSEO creates programmatic content workflows driven by your structured catalog data.
Moz offers an entry-level plan for $49/month. However, for core campaign features like automated tracking, the Standard plan begins at $79/mo billed annually ($950/year) as of September 2026.
Yes. Moz lets you add extra user seats to any plan for $49/mo. per user, avoiding the need to upgrade from Standard or Medium to a pricier tier.
No. Moz Local is an independent listing syndication service billed per location on an annual cycle, separate from Moz Pro keyword and crawl packages.
Scheduled site audits pause until the next monthly billing cycle resets your quota, or you can purchase an add-on of 50,000 additional crawled pages for $15/mo.
Sources & References
- Moz Pro Pricing — Source for all Moz Pro plan tiers, annual discount rates, and add-on cost schedules checked in September 2026.
- Moz Local — Official portal detailing local listing syndication and per-location subscription models.
- Moz API — Primary documentation for programmatic access to Domain Authority and Page Authority metrics.
- Moz Free SEO Tools — Catalog of free tool allowances including MozBar, Domain Analysis, and Link Explorer limits.
- Google Search Central — Canonical guidelines covering site crawling, URL hygiene, and indexing fundamentals.
- Search Engine Land — Industry news publication tracking algorithmic search fluctuations and SEO tool updates.
- Search Engine Roundtable — Community search forum tracking daily search engine updates and tool feature releases.
- Schema.org — Technical documentation on semantic markup standards used in modern structured SEO feeds.
