If you are looking for the Semrush Pro plan, you will not find it on the Semrush pricing page any more. The Pro, Guru and Business names are gone; the lineup is now SEO, Starter, Pro+ and Advanced, plus a free plan and custom Enterprise pricing. The entry SEO plan keeps Pro's familiar footprint: $139 a month, 5 websites and 500 keywords tracked daily.
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Semrush Pricing (2026) — Which Plan is Best for YOU?
I have audited dozens of campaigns using this entry tier over the years. If you run a single business or handle a boutique client roster, it gives you actionable intelligence without unnecessary enterprise cost.
Key Takeaways
- Pro is now the SEO plan. The entry tier costs $139 monthly or $117.33/mo billed annually.
- Same entry limits. You can monitor 5 websites and track 500 keywords daily.
- Basic research only. SEO covers position tracking, Site Audit, AI search tracking and basic keyword and competitor research; the full research tools start at Starter for $199.
- No historical data. Historical SEO data, once a Guru feature, now starts at Pro+ for $299 a month.
- Single user by default. Extra seats are an add-on starting at $45/mo.
Semrush SEO (Pro) Plan Pricing: Monthly and Annual
Your primary pricing decision comes down to contract flexibility versus an upfront discount. Paying month to month keeps your budget agile at $139 per month, allowing cancellation at any billing cycle. SEO, Starter and Pro+ also come with a 7-day free trial.
Annual prepayment lowers the effective rate to $117.33/mo, billed as $1,407.96 a year. Semrush puts the annual saving at up to 17% across its plans; see the Semrush pricing page for the current figures.
$117.33/mo
Annual Billing Rate
$139/mo
Monthly Billing Rate
500
Keywords Tracked Daily
5
Websites Monitored
In my opinion, locking into an annual contract makes sense only if your roadmap includes dedicated search optimization every single month. If your search marketing happens in periodic bursts, paying the monthly premium prevents wasted budget during quiet quarters.
How does this compare against competitors? When comparing platforms in our Moz vs Semrush vs Ahrefs marketing analysis, Semrush remains competitive at this entry price point due to daily rank refresh rates.
| Tier | Monthly Cost | Annual Cost (per mo) | Websites Monitored | Daily Keywords |
|---|---|---|---|---|
| SEO (formerly Pro) | $139 | $117.33/mo | 5 | 500 |
| Starter | $199 | $165.17/mo | 5 | 500 |
| Pro+ | $299 | $248.17/mo | 15 | 1,500 |
| Advanced | $549 | $455.67/mo | 40 | 5,000 |
Core SEO and Marketing Capabilities Included
The SEO plan is not a demo, but it is narrower than the old Pro. Semrush lists position tracking, Site Audit, AI search performance tracking, AI sentiment monitoring, AI visibility reports for any domain, and basic keyword research and competitor analysis.
Keyword research is where the tiers differ most. SEO gives you basic keyword research; Semrush adds its full keyword research and optimization tools, and its competitor insights tools, from Starter upwards. If keyword discovery is the main reason you are buying, budget for Starter from the start.
- Position Tracking: Daily ranking checks for up to 500 keywords across your tracked sites.
- Site Audit: Crawl your sites for errors, broken redirects and missing metadata tags.
- AI search performance tracking: See how your brand appears in AI answers, with sentiment monitoring.
- AI visibility reports: Run AI visibility reports for any domain, including competitors.
- Basic keyword and competitor research: Enough to size up a market; the deeper tools start at Starter.
What the pricing page does not spell out matters as much. Backlink analytics, advertising research and export limits are not listed plan by plan, so check them during the 7-day trial before you build a workflow around them.
Whatever plan you choose, cross-check third-party estimates against first-party data in Google Search Console. Rankings and clicks from your own property are the numbers that settle disagreements between tools.
Account Limits: Tracked Keywords, Crawls, and Projects
Understanding where the software cuts you off prevents mid-campaign bottlenecks. The baseline subscription enforces strict resource boundaries designed for single brands or small portfolios.
You are limited to tracking 500 keywords daily across your active campaigns. Furthermore, you can assign these keywords across a ceiling of 5 websites to monitor in total.
A frequent mistake I see practitioners make is spreading those 500 keyword slots across dozens of unimportant pages. Instead, concentrate your daily tracking on core money pages and commercial intent clusters where rank movements directly impact business revenue.
- Tracked keywords: Exactly 500 keywords to track daily.
- Website monitoring: A hard ceiling of 5 websites to monitor simultaneously.
- Crawl depth: Site Audit is included, but per-plan crawl limits are not published on the pricing page, so test your largest site during the trial.
- AI prompt tracking: No dedicated daily prompt quota; Starter adds 50 prompts tracked daily.
When executing technical audits, the software crawls your domain using rules established by Google Search Central crawling guidance. It alerts you to critical server responses matching MDN HTTP status standards.
In my view, the five-website constraint is the most restrictive ceiling on this tier. If you manage six small websites, you cannot add one for a small fee, and Starter keeps the same 5-website cap. The next step up in websites is Pro+ at $299 a month.
Semrush SEO vs Pro+: What Replaced Pro vs Guru
Guru no longer appears on the Semrush pricing page. If you used to weigh Pro against Guru, the equivalent decision now is SEO against Pro+, which carries the 15 websites and 1,500 daily keywords Guru had, plus historical data. Starter sits between them: it keeps SEO's limits and adds AI visibility tracking and the fuller research tools.
The most significant omission on SEO is historical data. You see only the present search landscape; you cannot go back to 2022 to see what a competitor ranked for during a past seasonal campaign. Semrush lists historical SEO data from Pro+ upwards only, not on Starter.
If you need broader macro search trend patterns without upgrading, you can augment your current workflow with free tools like Google Trends. However, for granular keyword-level archives, the platform demands a higher plan.
| Feature / Limit | SEO ($139) | Starter ($199) | Pro+ ($299) |
|---|---|---|---|
| Annual billing, per month | $117.33 | $165.17 | $248.17 |
| Websites | 5 | 5 | 15 |
| Keywords tracked daily | 500 | 500 | 1,500 |
| AI prompts tracked daily | No dedicated quota | 50 | 100 |
| Keyword research | Basic | Full research and optimization tools | Full research and optimization tools |
| Historical SEO data | No | No | Yes |
| Content optimization and cannibalization analysis | No | No | Yes |
I believe historical data is unnecessary for small business owners optimizing an existing site. However, for digital agencies auditing prospective clients, lacking historical context makes pitch preparation significantly more difficult.
When comparing legacy software metrics, as discussed in our Ahrefs vs Moz comparison, historical rank data often justifies premium software budgets for mature marketing departments.
- Historical archives: Only Pro+ and higher include historical SEO data.
- Project scaling: Pro+ lets you monitor 15 websites instead of 5 websites.
- Tracking volume: Pro+ triples your capacity to 1,500 keywords to track daily.
- AI brand visibility: Starter adds 50 prompts to track daily, 1 domain for AI brand performance and 300 AI visibility reports per day.
- Content tooling: Content optimization starts at Pro+; Semrush's Content Toolkit is sold as a separate subscription.
User Seats and Available Add-on Costs
A default subscription provides single-user access, binding the login session to one individual. If two colleagues attempt to work simultaneously on one set of credentials, the platform automatically forces a session logout.
A common mistake teams make is sharing a single password across remote employees. This triggers recurring two-factor authentication prompts, security lockouts, and unexpected interruptions in the middle of active reporting tasks.
To add collaborators properly, you must purchase the Additional Users add-on, which starts at $45/mo per user seat and rises with the plan tier, according to Semrush pricing checked in October 2026.
“Budgeting for multi-seat marketing teams requires calculating the base plan plus add-on seats from day one, rather than expecting shared team logins.”
- Pavel Smirnov, Search Marketing Strategist
Semrush also offers add-ons for reporting and lead generation. These are detailed in the Semrush knowledge base subscriptions overview as of October 2026.
- Additional Users add-on: Starting at $45/mo per additional seat for concurrent team logins.
- Lead Generation add-on: Priced at $90/mo for agency lead capture.
- Base Report add-on: $10/mo per report, with Google Analytics and Google Search Console integrations.
- Pro Report add-on: $20/mo per report, with 20+ external integrations.
In my opinion, the $45 monthly seat charge feels steep for early-stage teams. However, paying it is far more practical than navigating the administrative friction of session collisions throughout the work week.
When the SEO (Pro) Tier Makes Sense for Your Business
This baseline subscription fits best when your workload is concentrated on a defined set of commercial targets. It delivers enterprise-level data fidelity without burdening your balance sheet with enterprise software overhead.
If you are currently evaluating a free account, the differences are stark. A free account offers only 1 demo project and restricts usage to a strict 10 reports per day limit, according to the Semrush knowledge base.
Upgrading removes daily search limits and unlocks continuous site monitoring. It helps you catch broken site architectures and track keyword performance according to foundational W3C web standards.
- Solo founders: Entrepreneurs running one or two high-growth digital businesses.
- In-house specialists: Marketers focusing all search resources on a single corporate domain.
- Freelance consultants: SEO professionals managing between one and four retainer clients.
- Technical webmasters: Developers auditing page speed and core site diagnostics using industry practices from Cloudflare learning resources.
As modern search behavior evolves toward AI-driven engines, many teams now pair standard rank tracking with insights from the best Perplexity SEO tracking tools to monitor conversational search real estate.
My firm opinion is that every small team should start on SEO or Starter. If you mainly track rankings and audit sites, SEO is enough; if keyword research is the core of the job, Starter's fuller research tools are worth the extra $60 a month. Moving up to Pro+ takes minutes when client volume genuinely demands it.
To turn competitive research into scalable site architecture without manual page creation, consider pairing your keyword research with ProgSEO. It transforms structured website datasets into programmatic, search-optimized landing pages that systematically expand your organic footprint.
No. The Semrush pricing page no longer lists Pro, Guru or Business. The entry plan is now called SEO and costs $139 a month ($117.33/mo billed annually) for 5 websites and 500 tracked keywords, the same entry limits Pro had.
On monthly billing it costs $139 per month. On an annual contract it costs $117.33/mo, billed upfront as $1,407.96 per year, as shown on the official pricing page in October 2026. SEO, Starter and Pro+ come with a 7-day free trial.
It includes position tracking, Site Audit, AI search performance tracking and basic keyword and competitor research. It is worth it for solo marketers who mainly track rankings and audit up to five sites; if keyword research is the core job, Starter at $199 is the better buy.
SEO allows 5 websites and 500 keywords tracked daily. Starter keeps the same limits and adds 50 AI prompts tracked daily; Pro+ raises them to 15 websites and 1,500 keywords.
No plan carries the Guru name now. Pro+ at $299/mo ($248.17/mo annually) is the closest match: 15 websites, 1,500 tracked keywords and historical SEO data, which the SEO and Starter plans do not include.
No, each subscription includes a single user login. Simultaneous logins on the same credentials cause automated logouts. Extra concurrent seats require the Additional Users add-on, starting at $45/mo per user.
Sources & References
- Semrush Pricing — Official plan lineup, monthly rates, annual pricing and plan limits, checked in October 2026.
- Semrush Knowledge Base — Documentation on plan limits, add-on costs and free plan restrictions.
- Google Search Console — First-party search diagnostic tooling used alongside third-party trackers.
- Google Search Central — Technical specifications regarding web crawling mechanisms and crawler budgets.
- MDN Web Docs — Official reference standards for HTTP response status codes flagged during technical site audits.
- Google Trends — Free macroeconomic search interest tracking used to supplement keyword volume trends.
- W3C Web Standards — International technical guidelines for web accessibility and markup compliance.
- Cloudflare Learning — Technical reference explaining page load performance and infrastructure optimization.
