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ET
Editorial Team
March 17, 20268 min read

KeepMRR vs Gravy: Which Failed Payment Recovery Tool Wins?

A detailed comparison of two dunning solutions helping SaaS founders recover lost MRR from failed credit card payments

Failed payments are the silent MRR killer. Your customers aren't churning because they hate your product—their credit cards are expiring, getting declined, or hitting limits. The result? You lose 15-20% of your monthly revenue to involuntary churn that could have been prevented. Two tools have emerged as popular solutions: KeepMRR and Gravy. Both promise to recover your failed payments, but they take dramatically different approaches. KeepMRR positions itself as the simple, affordable option for indie hackers, while Gravy targets enterprise clients with comprehensive dunning management. This comparison will help you decide which tool fits your SaaS business, budget, and recovery goals.
15-20%
Average revenue lost to failed payments
67%
Average recovery rate for proper dunning
$49/mo
KeepMRR's flat pricing vs % fees
24-48hrs
Typical setup time for both tools

Overview: KeepMRR vs Gravy at a Glance

KeepMRR

Simple automated email dunning from your domain. Flat $49/mo pricing with recovery guarantee. Built for indie hackers managing multiple Stripe accounts.

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Gravy

Enterprise dunning platform with advanced features, multiple payment processors, and comprehensive analytics. Percentage-based pricing model.

Feature Comparison: What Each Tool Offers