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ET
Editorial Team
March 17, 20268 min read

KeepMRR vs Churn Buster: Which Dunning Tool Wins in 2024?

A founder-focused comparison of two popular Stripe payment recovery solutions—covering pricing, features, and real-world performance for indie hackers.

When your customers' credit cards fail, you're not just losing a payment—you're losing MRR. For SaaS founders, involuntary churn from failed payments can account for 20-40% of total churn. That's why dunning tools like KeepMRR and Churn Buster exist: to automatically recover those failed payments before customers slip away. But which tool is right for your SaaS? We've analyzed both platforms from a founder's perspective, focusing on what actually matters: recovery rates, pricing transparency, and ease of setup. Let's dive into the real differences.
20-40%
of SaaS churn is involuntary
73%
average recovery rate for dunning
$2,500
avg monthly recovery for $10K MRR SaaS
3-5x
ROI typical for dunning tools

Quick Overview: KeepMRR vs Churn Buster

KeepMRR is the indie hacker's dunning tool. Built by a portfolio founder who was tired of paying enterprise prices for simple payment recovery. It sends plain-text emails from your own domain, coordinates with Stripe Smart Retries, and charges a flat $49/month with no percentage cuts. Churn Buster is the established player with advanced segmentation, A/B testing capabilities, and deep analytics. It's trusted by larger SaaS companies but comes with complexity and percentage-based pricing that scales with your revenue.

Pricing Comparison: Transparency vs Complexity